The MBA/PGDM marketing management program at Aryabhatta Knowledge University is designed to equip students with the knowledge and skills required to succeed in the field of marketing. The program covers topics such as marketing Research, Consumer Behavior, Branding, Advertising, Sales Management, and Digital Marketing.

Aryabhatta Knowledge University – MBA/PGDM Marketing Management Notes

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CHAPTER:-1

CONCEPTUAL FRAMEWORK OF MARKETING

MM 1.1-Marketing Management/Marketing (Section-1, Part-1)

MM-1.2- Marketing Management/Consumer Behavior

MM-2.1-Marketing Segmentation

MM-2.2-Marketing Mix

MM-2.3-Product Decisions

MM-3.1-Pricing Decisions

MM-3.2-Product Promotion

MM-3.3-Distribution

MM-3.4-Marketing of Service