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The MBA/PGDM marketing management program at Aryabhatta Knowledge University is designed to equip students with the knowledge and skills required to succeed in the field of marketing. The program covers topics such as marketing Research, Consumer Behavior, Branding, Advertising, Sales Management, and Digital Marketing.
Aryabhatta Knowledge University – MBA/PGDM Marketing Management Notes
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CHAPTER:-1
CONCEPTUAL FRAMEWORK OF MARKETING
MM 1.1-Marketing Management/Marketing (Section-1, Part-1)
MM-1.2- Marketing Management/Consumer Behavior
MM-2.1-Marketing Segmentation
MM-2.2-Marketing Mix
MM-2.3-Product Decisions
MM-3.1-Pricing Decisions
MM-3.2-Product Promotion
MM-3.3-Distribution
MM-3.4-Marketing of Service